We’ve recently had our website updated to make it easier for you to see what we offer and to connect with us. Part of our revamp is this blog, where we will be writing about how you can make the most out of your SMS marketing.

Why use SMS Marketing?

Our mobile phone goes pretty much everywhere with us and remains the best and fastest way to get in touch. The beauty of SMS marketing is that it’s so fast, and is read more often than any other marketing, including email.

Any kind of business can benefit from SMS Marketing, to create special offers, get feedback from customers or ensure people make appointments. On our blog, we’ll be sharing all sorts of tips on the different ways you can use SMS, and best practice to achieve your goals.

Two mobile phones communicating

SMS Basics

SMS marketing can help you launch a new product, grow your business, engage people in your events or get instant feedback on how well you’re doing. The key is to get the right content sent at the right time.

When developing an SMS campaign it’s important to remember who you are! Your campaign should reflect your business personality and sit well with your other marketing. You need to be able to manage the extra customers or have time to work through the feedback and respond to it.

Mobile phone with cloud of social icons

For example, if you’re a web developer, then you almost certainly have Facebook, Twitter and other social media sites. You can tie your SMS marketing to your social media to increase engagement and gain new subscribers.

An independent grocery store may not have a strong online presence. In this case, SMS is perfect for sending out discount offers or reminders of the latest bargains in store. You can also set-up a loyalty scheme to keep customers coming back.

A web developer is used to dealing with tweets and posts, so the SMS campaign fits neatly and is easily managed. For the store, their campaigns require almost no maintenance so no extra work, which suits a smaller staff team.

How can you use SMS Marketing?

If you want to use SMS marketing to help maintain or grow your customer base, ask us at Buzz MM and we can guide you through the whole process – or simply do it all for you!

You can also subscribe to our blog, where for our next few posts we’ll be looking at how to use SMS most effectively for different types of business.

Hope to see you again soon 🙂

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