Just for fun, let’s have a numbers post – with all the nerdy statistics you could ever want about why you need to get an SMS campaign.

Mobile phone with cloud of social icons

Mobile campaigns by the numbers

A fact to start with: Mobile usage now outweighs desktops. That means more people use a mobile phone to go online than use a computer. The edge SMS has over online and email campaigns grows ever stronger.

Now… number, numbers, numbers!

Peak mobile usage is from 8 to 10pm. Time your text well.

People spend on average 66 hours per month browsing on their phone.

Of 7.4 billion mobiles, 3.6 billion are not smart, so only SMS, not mobile internet, will reach them.

From surveys

90% of users who enrolled in an SMS loyalty program say they gained value from it.

82% of people say they open every SMS text message they receive.

87% of millennials have their smartphone close at hand 24/7 while 80% say reaching for it is the first thing they do in the morning.

64% of consumers believe that businesses should use SMS messages to interact with customers more often than they currently do.

75% of respondents agree that using SMS text messaging is a good way for an organisation to get their attention.

Only 17% of respondents consider SMS messages sent by companies to be intrusive.

78% of people wish they could talk to companies by text.

74% of people report an improved overall impression of businesses that interact with them via text messaging.

84% of small businesses who invested in a mobile presence said that they see immediate and long term benefits.

Two mobile phones communicating

The top five reasons why consumers opt in to a brand’s text messages are:

  • coupons or deals (77%)
  • personal alerts (50%)
  • being in the loop (48%)
  • more meaningful content (33%)
  • no need to visit a physical location/website/app for information (31%).
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